Concept international marketing pdf

Export costing and pricing, Export procedures and export documentation. Export assistance and incentives in India. International marketing refers to marketing carried out by companies overseas or across national borders. On completion of International Marketing course, students should be able to critically analyze the international marketing environment in terms of markets structures and size, legal frameworks, political structures, financial markets etc for managing products and services, and other marketing mix factors.

Below is the list of international marketing book recommended by the top university in India. Come on! Save my name, email, and website in this browser for the next time I comment. Skip to content Post last modified: 9 July Reading time: 6 mins read. Download PDF. Sharing is caring More. Leave a Reply Cancel reply Comment. Enter your name or username to comment. Enter your email address to comment.

Enter your website URL optional. Search this website Type then hit enter to search. Share via. Copy Link. Traditional Vs Digital Marketing. Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.

Technological convergence and the multiplication of devices have led to an opening up of the ways in which we thinking about 38 T. Digital marketing strategies offer much potential for brands and organizations. This document includes the responsibilities, the time frame and control tools for monitoring.

The aims of a digital marketing plan include discussing organizations and their environment. In this line, a marketing plan becomes a flexible document that must be adapted to the situation of the company and that must feed into the results obtained by each of the actions developed, especially in the digital arena.

Steps in digital marketing plan are as follows — 1. Situation Analysis 2. Goal Definition 3. Strategy 4. According to Wikipedia World population in the year was 6.

The increased use of internet has resulted increased revenue from digital marketing. The above figure clearly shows increased revenue from digital marketing. Aspects of Digital Marketing Today digital marketing depends upon the types of audience communications.

SEM is a type of internet marketing that involves the promotion of websites by escalating their visibility in search engine results pages SERPs mainly through paid advertising. SEM may incorporate search engine optimization SEO , which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click PPC listings.

Pay per click is good for searchers and advertisers. In general, the earlier or higher ranked on the search results page , and more frequently a website appears in the search result list, the more visitors it will receive from the search engine users.

SEO may target different kinds of search including image search, local search, video search, academic search, news search and industry-specific vertical search engines. Social Media Marketing SMM Social Media Marketing is the newest and most admired types of Digital Marketing that help marketers press forward their brand image in the most powerful and trendy manner. SMM is nowadays preferred by different businesses for optimizing the image of a brand, business, product, or an individual.

Email marketing is one of the oldest and easiest types of Digital Marketing. It is still highly modern and productive. Marketers use emails for developing relationships with their probable and existing customers that help them produce leads and ensure their conversions. Content Marketing Nowadays Content Marketing is the most important types of Digital Marketing that spin around the management and execution of different written, engaging, downloadable and visual Digital Media Content.

Content Marketing focuses on attracting and converting targeted audiences into customers by designing, publishing, promoting, distributing and sharing valuable and relevant free content on different digital marketing channels.

Basically, Web Analytics helps us to collect, measure, understand, analyze, plan, report and predict the web activities for our business. Web Analytics should not be misunderstood with Web Statistics.

Nowadays every advertiser use Web Analytics to understand his business and improve the ROI and conversions. Most Effective Digital Marketing As per Ascend2 and its other research partners conducted a survey of marketing professionals. The results are shown in the following Fig.

Whereas, digital marketing is the marketing of products or services using digital channels to reach consumers. Difficult to measure the success of a campaign Easier to measure the success of a campaign through analytics. Medium for communications are print, mail, It includes online advertising, email marketing, social telephone.

The core advantage of digital marketing is that a targeted audience can be reached in a cost-effective and measurable way. Besides this Digital marketing increases the brand loyalty and driving online sales. The benefits of digital marketing include: Global reach website is the medium that allows customer to find new markets and do business globally for only a small investment. Company displays the prices of goods or services through digital marketing channel and this makes prices very clear and transparent for the customers.

Track able, measurable results measuring your online marketing with web analytics and other online metric tools makes it easier to establish how effective your campaign has been. Through Web analytics can be set up to show you exactly how much money you make from each digital tactic.

Openness by getting involved with social media and managing it carefully, you can build customer loyalty and create a reputation for being easy to engage with. Social currency It lets you create attractive campaigns using different types of rich media content.

On the internet these campaigns can increase social currency - being passed from user to user and becoming viral. Improved conversion rates Digital marketing is seamless and immediate. With the help of a website, your customers are only ever a few clicks away from completing a purchase. Unlike other media which require people to get up and make a phone call, or go to a shop. Shopping As internet is available all day, there is no time restriction to customer wants to buy a product online anytime and anywhere.

Methodology:- This research paper is purely qualitative in nature. For this study researchers have mainly relied on secondary data. Secondary data was collected from the published articles, research papers, census survey, published general reports, sources through related websites etc.

Conclusion:- Internet and electronic commerce technologies are changing the total economy and shifting business models, revenue streams, customer bases, and supply chains. Because of internet new business models are up-and-coming in every industry of the New Economy. Digital marketing is the new form of doing business through the digital media. It has turn out to be crucial part of approach of many companies. Today small business proprietors have an extremely inexpensive and competent method by using digital marketing to market their products or services in the society.

The manner in which digital marketing has grown up it has changed the way brands and businesses make use of technology and digital marketing for their marketing.

Digital marketing campaigns are becoming more ubiquitous as well as well-organized, effective as digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices like mobile phone, laptops, TV, social media instead of going to physical shops.

It has no borders. Organizations should create ingenious customer experiences and specific strategies for media to spot the best path for increasing digital marketing performance. Reference:- 1. Networking Applications and Policy.